With the introduction of the Sanrio (Hello Kitty) at Target we needed to create an eye-popping spot that would best represent the energy of these two great brands. Back to school was never made more fun as we filmed a series of kids and placed them in the pop art world of Sanrio. Add a wickedly far out music track and you've got yourself thirty seconds of joy and wonder.
Director of Photography/Motion Designer - Brian Trecka
Director - Bruce Alcock
