Nerds no more. LensCrafters was tired of glasses being refilled like medical prescriptions. Our mission was to make eyewear positioned as a fashion accessory and our online marketing took them straight to the runway.
A face-shape selector and personality quiz were added to ease consumers through the eyewear buying a process – a potential barrier. We created video editorial fashion trend reports that were updated on a regular basis to highlight LensCrafters attention to the the the latest fashion trends.
Client: LensCrafters
Motion Designer, Editor, Sound Designer, Art Director - Brian Trecka
