The McRib is one of those things that people love – and love to hate. Every year the challenge became, ‘How do we capitalize on its cult status and spread the word to the masses?’ The big idea – let’s just tell people why they should eat a McRib.
An interactive website let McD.com visitors explore 101 reasons they should eat a McRib – and even managed to work in taste and quality cues along the way. Each beautifully designed card featured a custom icon and was shareable to Facebook and Twitter.
Desktop/Tablet Live Site
Mobile Live Site
