As more and more consumers show an interest in the foods they’re eating and feeding their families, Kellogg’s decided it was time to throw open their doors – both literally and figuratively.
Open for Breakfast is a multi-platform, transparency campaign designed to let Kellogg’s truly connect with consumers.
The campaign consisted of a responsive site, where customers could ask questions and get answers. It also featured 150+ pieces of original content that includes short videos, infographics, editorial stories and other snackable content.
We used both paid and earned media to push out the content to to social sites where it could both inform the cynics and arm the brand ambassadors with facts.
www.OpenForBreakfast.com
Client: Kellogg's
Digital/Social
CD – Brian Trecka
CD - Scott Serilla
ACD/CW – Deb Pahl
CW - Cassidy Pazyniak
AD/Designer - Adam Hanson
AD/Designer - Minna Sponholz
